At ICON. Amsterdam, we're on a mission to build one of Europe's leading modern menswear brands.

As we continue to scale globally, we're looking for a talented Copywriter who is obsessed with storytelling, branding, customer psychology, and creating content that drives engagement and conversion. Someone who thrives in a fast-paced environment and wants to play a key role in shaping the voice of a modern international fashion brand.

This is more than a copywriting role.

You'll work at the intersection of Marketing, E-commerce, CRM, Creative, and Growth, helping craft compelling content across every customer touchpoint. From email campaigns and product descriptions to advertisements, landing pages, and brand storytelling, you'll have a direct impact on how customers discover, experience, and connect with ICON. Amsterdam.

We're looking for someone who:

• Preferably completed an MBO, HBO, or bachelor's degree in Communication, Journalism, Marketing, Creative Writing, or a related field but not mandatory.
• Has 2-4 years of experience in copywriting, content marketing, or a similar role.
• Is a native or near-native Dutch speaker with excellent English writing skills.
• Can seamlessly switch between Dutch and English while maintaining a consistent brand voice.
• Understands persuasive writing, conversion principles, and customer psychology.
• Has experience writing for e-commerce, email marketing, paid advertising, and social media.
• Knows how to use AI tools such as ChatGPT and other content creation platforms to improve efficiency and creativity.
• Has exceptional attention to detail and a strong sense of tone of voice.
• Brings creativity, ownership, curiosity, and a solution-oriented mindset.

What you'll find at ICON. Amsterdam:

• A high-performance environment with ambitious growth plans.
• A passionate team focused on creativity, storytelling, and brand building.
• The opportunity to shape the voice of a fast-growing international fashion brand.
• The freedom to experiment with new content formats, channels, and AI-powered workflows.
• Real ownership and the ability to make a visible impact.

If you're ready to help build the next generation of premium menswear through powerful storytelling and world-class content, we'd love to hear from you.